Swiss advertising company APG|SGA SA (SWX:APGN) said its board of directors has decided to initiate a process aimed at finding a potential buyer for the entire company. The step is being taken after APG SGA's two main shareholders, JCDecaux SE and Pargesa Asset Management SA, notified the firm they had entered into an agreement regarding a potential co-ordinated disposal of their stakes. Jointly, the investors control 55% of APG SGA.

The Swiss firm said the initiated process may or may not lead to a deal. Goldman Sachs International has been appointed to serve as financial advisor to the company.