30DC, Inc. announced the release of Version 4 of the MagCast Digital Publishing Platform which gives MagCasters the ability to provide readers a text-based version of their magazine optimized for viewing on an iPhone and iPod Touch. Version 4 also includes some helpful new features for MagCasters to connect with their readers and to make the magazine production process more efficient. The enhanced features of MagCast 4 include: iPhone and iPod Touch Mobile-Optimized Text Version.

MagCast now enables publishers to greatly increase their potential distribution by offering mobile-optimized iPhone and iPod Touch App versions of their magazines. The mobile-optimized text version scales perfectly for the iPhone and iPod Touch and contains video and web links for readers to access digital magazine features. Readers can maneuver through the magazine with one-handed operation; shifting between articles and scrolling up and down simply entails moving thumbs left and right.

MagCasters can now offer both the fully interactive iPad and/or the mobile-optimized version. 30DC believes the new text version will provide an excellent delivery platform for newsletters and information-heavy Apps and act as a viable substitute for a blog. Anyone with a regular blog should consider converting it to a text based MagCast which takes advantage of the trend showing that consumers are spending increased amounts of time viewing on mobile devices and offers a number of advantages including push notifications.

Users of mobile devices spend less time surfing and more time using Apps which provide the type of convenient access offered by MagCast. In beta tests, the new iPhone and iTouch version has proven quite popular. Even though this feature was only available for a two month test period, test results show that the mobile-optimized version was responsible 33% of digital publishers' total App downloads and user sessions during the current calendar year.

The majority of iOS users are doing so via iPhones and iPods, and management believes that the new version of MagCast can expand publishers' reach to this large market of potential new readers. For those readers who own multiple devices, they can view the mobile-optimized version on their iPhone or iPod Touch and the full version on their iPad. Flurry helps companies build, measure, advertise and monetize mobile applications in the new App economy.

Flurry's comprehensive measurement and advertising platform reaches over 700 million monthly unique smartphone and tablet devices across iOS, Android and other platforms.