Apollo Global Management, Inc. (NYSE:APO) said on November 11, 2020 that it does not intend to make a formal offer to acquire William Hill plc (LSE:WMH), which last month agreed a GBP-2.9-billion (USD 3.82bn/EUR 3.24bn) takeover by US casino operator Caesars Entertainment. Apollo added, however, that the plan not to bid for all of William Hill does not reflect on any potential intentions it may have for the British company's businesses outside of the US, in light of Caesars stated plans to divest those following completion of the takeover. The announcement came after the US buyout firm on November 11, 2020 unveiled a EUR-500-million (USD 590.7m) deal for Czech lottery and sports betting operator Sazka Group which is owned by local billionaire Karel Komarek's investment group KKCG.

In early November, Apollo was rumoured to have shifted its focus from William Hill's entire business to operations outside of the US. Caesars offered272 pence in cash for the UK bookmaker in early October. William Hill responded by recommending the deal, having rebuffed an unsolicited approach from Apollo in late August.