Both the companies are trying to lure game developers by offering premium placement to these games on their app stores' home pages and features lists, the daily said.

Both Google and Apple were not immediately available for comment outside regular U.S. business hours.

Apple had struck a deal with Electronic Arts Inc last August to promote the game "Plants Vs Zombies 2" prominently in its App Store, and had a similar arrangement with ZeptoLab to promote the sequel to its popular puzzle game "Cut the Rope", which released in December, the Journal reported.

(Reporting by Arnab Sen in Bangalore; Editing by Gopakumar Warrier)

Stocks treated in this article : Apple Inc., Google Inc, Electronic Arts Inc.
Valeurs citées dans l'article : Apple Inc., Google Inc, Electronic Arts Inc., GOOGLE