AppTech Payments Corp. announced a strategic partnership with First Inning Ventures (FIV), an international sports marketing and consulting agency. FIV is a multi-faceted sports agency and consulting firm committed to helping professional teams develop their brands, establish relationships with sponsors, create high quality content, and fully capitalize on the individual marketability of its players with effective NIL brand management.

First Inning?s leadership team is comprised of capital markets veterans, former professional athletes, tech entrepreneurs and seasoned branding experts, uniquely positioning the company to understand and serve the specific needs of professional sports teams and their athletes.