Treasure Data announced a new formal partnership with global data consulting services company Artefact, designed to support brands throughout their customer journey. By joining forces with their related offerings, the companies will enable customers to generate more business value from their marketing campaigns, as well as enhance and personalize customer experiences. The collaboration also fosters the creation of an expert community, focused on data marketing and customer knowledge, with shared best practices and feedback that will benefit all clients.

Treasure Data Customer Data Cloud is an award-winning, AI-enabled suite of CDP solutions designed to facilitate an enterprise-wide approach to customer-centricity across a range of industry verticals. Compliant, secure, and scalable, it integrates all customer data from across the organization to enable engagement strategies that are based on unified data and insights, boosting customer knowledge and enabling the personalization of marketing touchpoints at scale. Artefact's consultancy services provide end-to-end support, from data marketing strategies, to the activation and measurement of marketing campaigns.

As a Treasure Data Gold Partner, Artefact has more than 30 certified employees in over 12 locations around the world; they bring their specific expertise to assist customers through the buying, deployment, and execution stages of their Treasure Data project. Treasure Data and Artefact joint offer: Artefact enables Treasure Data users to fully leverage their first-party data to deliver business value and maximize return-on-investment (ROI). This enables Artefact to provide clients with a clear vision of their data maturity and readiness to implement a CDP.

Based on this assessment, the setup and integration of the CDP is undertaken so that it fits the client's ecosystem, and applications developed in line with business priorities. In addition, Artefact teams lead CDP solutions integration with dedicated applications, and run Booster Programs to measure the ROI of marketing actions. Marketing teams are empowered to enhance customer journeys with personalized and seamless messages to their prospects and clients.