Artisanal Brands, Inc., (OTCBB:AHFP), has retained the services of BPI Brand Marketing Solutions to assist the expansion of the Artisanal Cheese brand into major retailers across the USA. BPI has serviced the retail expansion of brands such as Godiva, Waterford and Kraft as well as launching new products like Odwalla nutritional drinks. BPI offers direct to consumer in-store services.

Artisanal began its expansion into the retail sector in November 2009 and is offering CheeseClock by Artisanal?, an in-store merchandising system that provides easy to understand guidance on the selection of cheese for any occasion. All Artisanal cheeses are packaged in one of four different colored boxes that provide wine and beer pairing suggestions with each color categorizing a cheese as Mild, Medium, Bold or Strong. Additionally the merchandising system includes information about the cheese itself as well as in-home serving techniques and provides Artisanal branded display tags that carry the branding through to the cheese plate they are served on. As the first company to age cheeses in state-of-the-art aging caves, Artisanal continues as the thought-leader in the premium cheese category by sharing its expertise well-beyond the sale of its product.

Daniel W. Dowe, President and Chief Executive Officer of Artisanal commented, ?BPI has already assisted with our in-store marketing at select Whole Foods stores and will soon help our marketing efforts at independent high end retailers and wine stores. BPI is an incredible resource for us as we expand into targeted retailers across the country with our new distributor KeHE Foods and will need professional, well-trained field representatives to ensure our brand is represented well at the store level. We look to them to help raise consumer awareness of our brand as we embark on our focused retail expansion.?

Chris Barry, Founder and President of BPI stated, ?I first saw the Artisanal CheeseClock? retail program at a local Costco and immediately contacted the Company. The quality of Artisanal's products is exceptional, and the manner in which it is packaged directly answers any question a discerning customer would have when selecting cheeses to enjoy at home. With its sophisticated packaging, it's not just a chunk of cheese with Artisanal, and the individual boxes make cheese a unique gift that can be taken to an informal party, BBQ or social gathering in place of wine or the usual items anyone would bring to a host. Dan Dowe has set in motion a plan to redefine the entire retail cheese category around the Artisanal brand and has embraced our own philosophy that early stage direct consumer contact with the product at store level will be very helpful to establishing the Artisanal brand long-term. The company sees itself mirroring what Starbucks and Sam Adams did with coffee and beer respectively, by providing a differentiated product that is defined by its quality. With KeHe as a multi-billion dollar national distributor helping us open accounts across the country our merchandising work will be made much easier.?

About Artisanal Premium Cheese

In August 2007 Artisanal Brands, Inc. acquired 100% of the ownership interests in Artisanal Premium Cheese. The Company operates in the specialty cheese market in the United States. The company markets and distributes a line of specialty, artisanal and farmstead cheese products, as well as other related specialty food products under its own brand to food wholesalers and retailers, as well as directly to consumers through its catalogue and Web site, www.artisanalcheese.com. Artisanal Brands, Inc. is based in New York, New York.

Safe Harbor Statement:

Forward-looking statements made in this press release are made pursuant to the ?safe harbor? provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current management expectations that involve risks and uncertainties that may result in such expectations not being realized. Potential risks and uncertainties include, but are not limited to, the risks described in Company filings made with the Securities and Exchange Commission.

Press:
RMT PR Management
RoseMarie Terenzio, 212-414-1909 / 917-913-7226 (cell)
rterenzio@rmtpr.com
or
Artisanal Premium Cheese
Daniel W. Dowe, 212-871-3139
ddowe@artisanalcheese.com