Tata Elxsi, announced a strategic alliance with Ateme, a global leader in video compression, delivery, and streaming solutions with innovation at its core, to deliver a pre-integrated FAST (Free Ad-Supported Television) channel deployment solution. Tata Elxsi's OTT delivery platform, TEPlay, combined with Ateme's NEA Server-Side Ad Insertion (SSAI) solution, is poised to help linear TV providers seamlessly transition from satellite-only services to streaming platforms. Incorporating FAST services empowers existing SVOD players to broaden their user base and revenue streams. This partnership is set to accelerate time-to-market for content and service providers launching FAST channels, enhance viewer satisfaction, and amplify return on investment. The FAST solution is pre-integrated with leading direct and programmatic ad delivery platforms. This facilitates the swift launch of ad-based services, generating new revenue streams. Additionally, the joint solution delivers an exceptional viewer experience with Tata Elxsi's Design Digital proposition, ensuring an intuitive UI/UX and AI-enabled personalization, search, and content discovery.

Leveraging manifest manipulation technology from Ateme, the joint FAST solution offers remarkable compute efficiency, minimizing operational costs and enabling targeted advertising to bolster revenue streams and enhance viewer satisfaction. Focused on improving consumer satisfaction, Tata Elxsi and Ateme are committed to the solution's end-to-end success, continued operational efficiency, and global footprint.