Avid announced a new multi-year, multi-million dollar strategic purchasing agreement with S’hail Holding Group of Qatar. As part of this first such agreement in Avid’s Middle East & Africa sales region, S’hail has established a new company, QPlay Avid Solutions, as sole dedicated representative and service provider for all Avid video products to clients throughout Qatar including TV broadcasters, film studios, post houses and audio creators. S’hail started as an Avid reseller in 2019. The companies have collaborated on a wide range of client projects, including upgrades to existing workflows and facilities as well as launches of new TV channels and other media providers.