Bang & Olufsen a/s announced that Executive Vice President and head of Brand & Markets, John Mollanger, is leaving Bang & Olufsen, but he will, in the coming period, hand over his tasks and complete ongoing projects. At the same time, the board of directors has appointed Christian Birk as Executive Vice President for Marketing, Digital & Customer Experience and member of the Executive Management Board. Christian Birk currently holds the role of Senior Vice President and Chief Digital Officer and has been with Bang & Olufsen since October 2017 where he, among others, has been responsible for the company's digital transformation, online marketing efforts and the work to improve the customer experience. Before joining Bang & Olufsen, Christian Birk was EVP for Digitas in North America. Christian holds a BSc in international business from Copenhagen Business School and a PLD from Harvard Business School.
Bang & Olufsen A/S is a Denmark-based company engaged in the design, development and marketing of audio and video equipment. The Company supplies primarily music systems, loudspeakers, television sets and multimedia products. Its activities are divided into two business areas: Business-to-Consumer (B2C) and Business-to-Business (B2B). The B2C area includes two segments: audiovisual (AV), offering audio and video products sold under the Bang & Olufsen brand; and B&O PLAY, which delivers stand-alone, portable products. The B2B business area also consists of Automotive segment, which comprises development, production and sale of sound systems for a range of cars, such as Aston Martin, Audi, BMW and Mercedes-Benz. Furthermore, the Company is parent of Bang & Olufsen Group, which operates worldwide.
BANG & OLUFSEN A/S 
