Bang & Olufsen has appointed Christian Birk, 31, to a newly formed position as Chief Digital Officer and Senior Vice President. He will be part of the global management team and join the company on 16 October 2017. He joins from DigitasLBi where he has held several positions over the last six years, most recently as managing director for the offices in San Francisco and Los Angeles and Executive Vice President for North America. Before that Christian Birk worked for Vodafone.