Release Date: 2013-04-24

On March 30th, 2013, Bank of Beijing Consumer Finance Company held the starting ceremony of 2013 Beijing Credit Sales Activities to Promote Consumption at Zhongke Mansion in Haidian District, to positively respond to the credit sales promotion policy of Beijing. The title of the ceremony is that "consumption by credit does favor of citizens and great efforts are made to attract public mind and create harmony". At the launch ceremony, Mdm. Yan Xiaoyan, Chairman of the Company, announced that the one-year-long activity was officially started in Beijing to further implement the requirements of CPC 18th Congress for "promoting consumption, creating harmony, and serving for people's livelihood".

During the activity, the Company will select a promotion topic each month, jointly collaborating with the partners in launching a series of promotional activities, including discount for shopping, installment for shopping, preliminary review, and promotional offer during May Day and National Day holidays. In addition, the Company will, with the topic of "cherishing the credit record", develop such activities as community publicity, college and university publicity, and financial public education to jointly constitute the social integrity and improve the level of social credit.

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