Baristas Coffee Company, Inc. has created a new line of infused coffee called Baristas “EnrichaRoast” that promotes healthy living. The new blends are infused with substances that promote weight loss, vitality, sensuality, and recovery from hangovers as well as potentially other health benefits. Some other potential benefits may or may not include the slowing of cancer cells, prevention of Alzheimers, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects. Baristas Coffee began a multi-tiered media push to propel consumer and market awareness roll out of the first of its recently announced new functional beverage products and distribution channels. To date, Baristas products have been advertised or featured nationally during NFL broadcasts and on the MLB Network during playoff times among other multimedia outlets. Now that the new “EnrichaRoast” products will be rolling out, they will be advertised as well alongside the White Coffee ads where they are appropriate and cleared to advertise. The infused product line is based on coffee, the world’s most popular beverage. It offers consumers the ability to enhance their daily coffee consumption with vitamins, minerals, nutraceuticals, and other additives legal in the states which the products are available.