Bata India on 06 November 2023 announced a licensing and manufacturing deal with Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, for the world-renowned lifestyle brand Nine West. The partnership is aimed at further enhancing
Bata India's premium product portfolio and catering to the demands of consumers seeking trend-right fashion. Renowned for its on-trend fashion designs, Nine West boasts a global presence across more than 40 countries. An American-born brand, Nine West has earned international recognition for its fashion-forward and premium styles that cater to the diverse tastes of modern consumers. This strategic partnership is in line with Bata India's overarching premiumization strategy, aimed at catering to a more fashion-conscious audience. As a part of the licensing arrangement, Bata India will have the rights to manufacture, market and distribute Nine West footwear and accessories across India. Bata's extensive store network and diverse consumer base provide an important step in the next phase of Nine West's global growth.