Bebe Partners with Ciara to Create the Bebe X Ciara Capsule Collection for Fall '24
January 09, 2024 at 01:41 pm EST
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bebe announced that it is partnering with Ciara to create the bebe x Ciara capsule collection for Fall '24. Serving as Creative Director, Ciara will blend her unique, tomboy-chic style with bebe's unapologetically seductive, ever evolving fashion for an innovative collection with a focus on self-expression. Ciara will be the face of the campaign which will launch throughout the US on social, out of home, and in print.
It's an opportunity for Ciara to infuse her oft-imitated, never-replicated style into the collection and showcase statement-making looks. The collection will include deliveries for both Fall and Holiday and will expand across all bebe's key categories including dresses, denim, sportswear and accessories (hats, handbags, footwear, eyewear) and more.
bebe stores, inc. is primarily engaged in the business of operating retail rent-to-own franchise stores. The Company's rent-to-own Buddy's franchise stores offer furniture, appliances, and consumer electronics to consumers through rent-to-own agreements. The Company leases space for all of its Buddy's franchise stores under operating leases. It offers various product categories, including Featured, New, Clothing, Dresses, Denim, Shoes, and Accessories. Its Featured category includes Bandage Dresses, Bridal, Fall, and Halloween, among others. Its Clothing category includes Tops, Bottoms, Denim, Jackets, and Activewear, among others. Its Dresses category consists of Bandage Dresses, Bodycon Dresses, Denim Dresses, Little Black Dresses, Logo Dresses, Mini Dresses, Midi Dresses, Maxi Dresses, and others. Its Accessories include Bags, Belts, Hats, Shoes, Sunglasses, Watches. The Company operates approximately 64 stores in 12 states in the southeastern United States.
BEBE STORES, INC. 
