Bebe Stores, Inc. announced its appointment of Brigitte Bogart as Executive Vice President of Design and Product Development, effective immediately. Rejoining bebe in a newly created role, Ms. Bogart will lead the design team for the brand. She reports to Steve Birkhold, bebe's recently appointed CEO.

Most recently, she was founder of LHM Design, Inc. where women's apparel that she designed was sold in high-end contemporary retailers. Ms. Bogart has also held senior design positions at Arden B (a division of The Wet Seal) and Laundry by Shelli Segal.