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Walk around the supermarket and you will come across them automatically: sustainable labels. In 2023, 25 percent of sales came from food and beverages with a label such as
Sales of organic products are also growing steadily | Credit: Getty Images
This concludes market research firm Circana. Supermarket sales grew by 9.5 percent in 2023. Sales of labeled products grew much faster, at 22 percent.
Chicken
An important event is the replacement of regular chicken meat with products that contain a
Fish, eggs and meat
Within this category, 80 percent of sales come from products with an ASC label, which stands for sustainable farmed fish, or the MSC label, which means fish stocks are sustainably managed and bycatch is minimized. This is the highest percentage of all categories.
Eggs come in second with 79 percent. Meat, courtesy of the
Organic
Sales of organic products also continued to grow steadily. This represents an increase of almost 15 percent. In terms of organic products, fruits and vegetables, potatoes, preserves, beef, poultry, bread, fish and cheese showed double-digit growth rates.
Recognizability
Despite the good news, there is also criticism of sustainability labels. For example, the
Then there is also a difference within the target group of consumers. "Well-informed and motivated consumers, especially women, are most sensitive to labeling," WUR wrote in a study.
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