Blue Calypso, Inc. announced the launch of MobileADvantage in concert with a beta test with a Fortune 100 company. MobileADvantage, a mobile-enabled point of purchase solution provides retailers with a unique mobile platform to deliver hyper-targeted, store-specific offers to customers that will provide key product information and incentives that will encourage immediate and incremental in-store purchases. This solution will shorten the path to purchase by putting actionable information and offers into the consumer's hands while in store.

Designed to reach consumers with the mobile technology is most comfortable to them, MobileADvantage is device agnostic, and enables brands and retailers to deliver more targeted offers to shoppers based upon their past buying behaviors, geographic location, day of the week or even based on the weather conditions near them. In essence, MobileADvantage delivers a more experience to meet the needs of every shopper, and by focusing on their interests, can help both wholesalers and retailers motivate consumers to buy more immediately and with more frequency. MobileADvantage also offers a full suite of analytics to help brands and retailers evaluate their campaign and offer effectiveness, and to further refine and tailor future offers that best fit the buying desires of each individual shopper.