Blue Calypso, Inc., Appoints Larry Lacerte to Board of Advisors

Blue Calypso, Inc. is a United States-based company. The Company develops and delivers mobile shopper marketing and analytics solutions for the business-to-consumer (B2C) marketplace leveraging mobile, social media, gamification and intellectual property portfolio. The Company offers, KIOSENTRIX, provides manufacturers and brick-and-mortar retailers with a personalized way of engaging with store visitors when they are on the path-to-purchase. Its platform allows the collection of business intelligence and analytics resulting from data accumulated as content is deployed, adopted, consumed and shared. Its technology allows the brand/advertiser to monitor the full cycle of a campaign, from the first engagement to the final redemption or intent to purchase. In addition, the Company offers outsourced consulting and customized software development services through Blue Calypso Labs services.