BRAVADA International Ltd. announced that it has pre-launched CosmeticsWholesale.com, its online marketplace specializing in wholesale makeup, haircare, skincare, nails and beauty supplies. The wholesale cosmetics and beauty vertical has been in development since mid-2020. BRAVADA has established a number of suppliers to provide high quality, low-priced women’s makeup, and beauty supplies. The Cosmetics Wholesale Superstore will specialize in high traffic makeup categories such as makeup, wholesale skincare, wholesale makeup brushes, and bath and beauty. A “pre-launch” website is live but “in development” and not open to receive orders. This is to begin the Google crawl process during early development with the critical elements in place for SEO. The length of time a website is “live” plays an important role in SEO performance. BRAVADA estimates it requires 12 months of SEO to develop sustainable organic web traffic. Over the next year, The Cosmetics Wholesale Superstore will provide an expanding array of products as organic web visits increase. This gradual escalation allows for inventory growth in unison with organic traffic growth. Products include a blend of no name and brand name makeup and beauty products. CosmeticsWholesale.com pre-launched its companion website, WomensCosmetics.com, earlier this year. BRAVADA International’s online strategy is to pair its B2B and B2C websites together to add improved operating efficiencies and product throughput. BRAVADA International is in the process of a significant expansion into a number of high traffic verticals. This expansion will culminate into a company defining project that will be discussed at a later date. Additional websites are expected to be launched in 2021.