Announcement of "PureEne" Brand Representing Efforts for Promoting the Use of Hydrogen
October 27, 2023
Brother Industries, Ltd.
Brother Industries, Ltd. (President: Ichiro Sasaki) today announced that it will attach the name "PureEne" to all its efforts for promoting the use of hydrogen, including the development of fuel cells and the project for the use of hydrogen pillar pipelines.
In addition, Brother has started shipping four models under the "AC-UPS Series" of hydrogen fuel cell and battery hybrid uninterruptible power supply (UPS) as the first batch of PureEne brand products in Japan. The AC-UPS Series comprises highly durable generators that allow long periods of backup, making use of the next-generation energy source hydrogen. A decision has been made to adopt this series as an emergency backup power source at Narita Airport, an important social infrastructure.
The PureEne logo together with the PureEne brand's first hydrogen fuel cell and battery hybrid UPS "AC-UPS Series"
PureEne is a brand that was launched to allow more people to understand Brother's hydrogen-related efforts for promoting the use of hydrogen. So far, Brother has undertaken various efforts in the use of hydrogen, including the development of hydrogen fuel cells that do not emit carbon dioxide; a project that uses pillar pipelines for safe and affordable hydrogen transportation while bringing the use of hydrogen closer to people's lives; and the supply of green hydrogen produced using renewable energy. Going forward, Brother will continue to further promote the use of hydrogen under the PureEne brand and keep undertaking constructive efforts to contribute toward the realization of a carbon-neutral society.
Brother Industries Ltd. published this content on 27 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 October 2023 08:20:52 UTC.
Brother Industries Ltd is a Japan-based company mainly engaged in the manufacture and sale of office equipment and supplies. The Company operates in six business segments. The Printing and Solutions segment manufactures and sells communication and printing equipment like printers, multifunction devices and electronic stationery, among others. The Personal and Home segment is engaged in the manufacture and sale of household sewing machines. The Machinery segment manufactures and sells industrial sewing machines, garment printer, machine tools, reducers and gears, among others. The Network and Contents segment is involved in the manufacture, sale and service of commercial karaoke equipment, as well as the provision of contents delivery services. The Domino segment is engaged in the manufacture and sale of industrial printing equipment. The Others segment is involved in the real estate business.
BROTHER INDUSTRIES, LTD. 
