Build-A-Bear Workshop, Inc. announced the hiring of Dara Meath in the role of Senior Vice President, Chief Technology Officer. Ms. Meath will also be a member of Build-A-Bear's Senior Leadership Committee reflecting the Company's continued commitment to its digital transformation and expanded technical capabilities. Ms. Meath brings more than 20 years of experience in various technologic leadership roles to Build-A-Bear Workshop. Most recently, she was the Divisional Chief Information Officer, Leader of Data, Digital and E-Commerce at Conair LLC, where she provided strategic direction and tactical execution guidance for global Information Technology (IT) operations
as well as strategic planning of IT systems and process redesign intended to deliver customer-centric, cost-efficient enterprise solutions. Ms. Meath has extensive experience in leading IT transformations that support overall business
strategies, delivering innovative technologies to drive growth and implementing core business systems. Prior to Conair LLC, she was the Vice President of Information Technology at The Camuto Group, LLC. Ms. Meath, who will report to the Chief Financial Officer, will lead Build-A-Bear's technology team and work closely with key partners to support the Company's initiatives underlying its ongoing digital transformation.