Build-A-Bear Workshop, Inc. announced Julia Fitzgerald as the Chief Marketing Officer, as the company continues to execute its multi-year strategy. Ms. Fitzgerald will be a member of Build-A-Bear's senior leadership team, reporting directly to the Chief Executive Officer and highlighting the company's continued commitment to delivering meaningful consumer engagement and experiences with the goal of further driving profitable growth through the strategic evolution of the company and monetization of the powerful brand equity. Ms. Fitzgerald brings more than 20 years of experience in creating and implementing marketing strategy, communications and brand development with a proven track record of driving digital transformations, and results.

She has held critical marketing roles in the areas of retail, toys, juvenile products, childhood education, and non-profit, with senior level positions at Sylvan Learning, Sears, VTech, Hallmark, and most recently serving as the Chief Marketing Officer at the American Lung Association. She will lead Build-A-Bear's focus on brand communications, integrated marketing, public relations, and creative services, while integrating the company's cause marketing efforts in conjunction with the Build-A-Bear Foundation, the company's 501(c)3 organization. Ms. Fitzgerald joins a talented group of driven and seasoned executives, many of whom have played an instrumental part in strategically evolving the company and delivering the most profitable year in the company's history in fiscal 2022, on the heels of the previous most profitable year in fiscal 2021.

The executive leadership team also includes: Jenn Kretchmar, Chief Digital and Merchandising Officer, Chris Hurt, Chief Operations Officer, Voin Todorovic, Chief Financial Officer, Eric Fencl, Chief Administrative Officer, Roz Johnson, Senior Vice President, Chief People Officer, Dorrie Krueger, Chief Strategy Officer and Dara Meath, Senior Vice President, Chief Technology Officer.