Caleres, Inc. announced the promotion of Natelle Baddeley to chief design and product officer. Natelle will continue to report to Jay Schmidt, chief executive officer of Caleres. The appointment is effective immediately.

In this role, Baddeley has creative oversight for the majority of the Caleres brand portfolio, including Naturalizer, Vionic, Dr. Scholl's, Veronica Beard, Vince, Franco Sarto, Blowfish Malibu and LifeStride. She will be responsible for leading product strategy across design, merchandising, and innovation. In addition, she will continue to champion Caleres?

sustainability efforts to minimize the impact of manufacturing on the environment, efforts that have not only driven significant progress Btoward the company?s 2025 environmental, social, and governance commitments, but also earned Caleres recognition as one of America?s Most Responsible Companies by Newsweek and one of America?s Climate Leaders by USA Today. Baddeley joined Caleres in 2018 as senior vice president, design, merchandise, and product development strategy. Her career in footwear and accessories spans more than 30 years, including time as the senior vice President and creative director of global design for Nine West and Bandolino at Jones Apparel Group, where she was responsible for global trend and design direction for all footwear and accessory product categories, including all licenses.

She also led footwear design at many European brands as well as retailers Debenhams and Marks and Spencer. Baddeley studied at the London College of Fashion, University of the Arts, specializing in footwear.