Casio Establishes Malaysian Subsidiary; Sezai Hiroyuki to Head the Casio Malaysia
January 09, 2014 at 08:48 pm EST
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Casio Computer Co Ltd. has recently established its wholly-owned subsidiary, Casio Malaysia Sdn Bhd, here. The unit is Casio's third office in the region, following the opening of its Singapore subsidiary in 2000 and Jakarta representative office in 2011. In line with its growth plans, the strategic move will enable Casio to establish new retail channels, work with local retailers and distribution partners to expand its regional presence and cater to growing demand in Malaysia and the region. As part of the group's commitment to creating innovative products and experiences to suit local consumer preferences, Casio Malaysia is also responsible for conducting in-depth market research as well as promotional, sales and marketing activities in Malaysia.
Casio Malaysia will be headed up by managing director Sezai Hiroyuki.
Casio Computer Co., Ltd. specializes in the production and marketing of electronic equipment and components. Net sales break down by family of products as follows:
- electronic equipment (98%): consumer electronic products (calculators, electronic dictionaries, label printers, digital cameras, music instruments, etc.), mobile devices (primarily mobile phones), clocks, digital and analogue watches and other (data projectors, computers, printers, cash registers, etc.);
- other (2%): primarily electronic components.
CASIO COMPUTER CO., LTD. 
