CCA Industries, Inc. Announces the Sale of Bikini Zone Brand
October 03, 2023 at 11:38 am EDT
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FORT WASHINGTON, PA - CCA Industries, Inc. (OTC Pink:CAWW) has sold its Bikini Zone brand to NFI, LLC effective October 1, 2023. The brand was sold for $2,500,000 plus inventory at cost for an estimated $243,000 and includes all intellectual property pertaining to the Bikini Zone brand. The Company will be using the proceeds to pay off its outstanding line of credit balance of approximately $1,241,000 with the balance to be used for working capital purposes. The Company plans on maintaining the available line of credit. Christopher Dominello, the Company's Chief Executive Officer commented, 'This is a good step forward for CCA to recover from the losses of the past few years. We plan on using some of the proceeds to increase our internet advertising which has proven effective. The internet-based sales in the first nine months of 2023 were over $4.7 million compared to approximately $3.3 million for the same period in fiscal 2022, an increase of over 42%. We anticipate having continued growth in this sales channel. We are also taking additional steps to improve profitability including reducing packaging costs and having a greater focus on our brands that have a high gross margin. We believe that the sale of Bikini Zone gives us the working capital flexibility to achieve the goal of returning the Company to profitability and bringing value to the shareholders.'
About CCA Industries Inc.
CCA Industries, Inc. manufactures and markets health and beauty aids, each under its individual brand name. The products include, principally, 'Plus White' toothpastes and teeth whiteners, 'Nutra Nail' nail care treatments, 'Porcelana' skin care products, 'Scar Zone' scar treatment products, 'Sudden Change' anti-aging skin care products, 'Hair Off' depilatory products, 'Solar Sense' sun care products and 'Neutein' brain health supplements which the Company licensed in January 2022.
CCA Industries, Inc. manufactures and distributes health and beauty aid products. The Company conducts business as Core Care America. The Company offers skin care, oral care, brain health supplements, and beauty products sold in mass markets, chain drug, food and online through amazon.com and walmart.com. The Companyâs products include Plus White toothpastes and teeth whiteners, Bikini Zone medicated topical and shave gels, Nutra Nail nail care treatments, Porcelana skin care products, Scar Zone scar treatment products, Sudden Change anti-aging skin care products, Hair Off depilatory products, Solar Sense sun care products and Neutein brain health supplements. Its other products include Bikini Zone Creme Hair Remover, Bikini Zone Exfoliating Gel, Hair Off Hair Removal Mitten, Hair Off Facial Wax Strips, Lobe Miracle Ear Lobe Support Patches, Nutra Nail Bullet-Proof Strength, Nutra Nail Speed Dry Topcoat, Sudden Change Green Tea Facial Mask, and Sudden Change Beauty Box, among others.
CCA INDUSTRIES, INC. 
