Chipotle Mexican Grill, Inc. announced its partnership with TEKKEN 8, the latest installment of the legendary fighting game franchise from Bandai Namco Entertainment America Inc. Chipotle will give TEKKEN 8 players the opportunity to earn in-game currency through digital entrée purchases made on the Chipotle app and Chipotle.com. In addition to the in-game currency offer, Chipotle is launching a new digital menu item inspired by TEKKEN? fans, featuring TEKKEN 8 as the title game for the 2024 Chipotle Challenger Series, and serving as the presenting partner of the 2024 Evolution Championship Series (Evo).

Chipotle will offer TEKKEN 8 players the opportunity to earn premium in-game currency when ordering through the Chipotle app or Chipotle.com and using the promo code EWGF623 while supplies last. As a nod to the TEKKEN community, the code EWGF623 pays homage to the iconic "Electric Wind God Fist" move. With every qualifying order placed, players will receive a code for 500 TEKKEN COINS while supplies last, allowing them to purchase various costumes and items in the official TEKKEN 8 in-game shop.

Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 500 TEKKEN COINS. Players can learn more about the TEKKEN 8 in-game currency offer by visiting: chipotle.com/TEKKEN8.