In a first-time deal of its kind for the company, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc. with Foundation Media Partners, announced a collaboration with Cinemark Holdings, Inc. to exclusively release the company's new animated feature film Glisten and the Merry Missionin Cinemark theaters across the country starting November 3. The first trailer for Glisten and the Merry Mission, which can be seen at Build-A-Bear® | Merry Mission Movie highlights the heartfelt and exciting story reminding everyone that "Christmas is all about believing.". This agreement with Cinemark, one of the largest and most influential theatrical exhibition companies in the world, is enhanced by a unique program that includes a special promotion, offering a free child's ticket to see the movie at a Cinemark theater for guests who visit a Build-A-Bear Workshop and make a furry friend during the film's theatrical run. Build-A-Bear and Cinemark will also be hosting Glisten and the Merry Mission special events at select theaters with appearances by Glisten the mascot featuring unique bear building experiences with plush versions of characters from the movie.

This is the first animated theatrical film release for Build-A-Bear Entertainment and is positioned to be a new, family-favorite holiday classic with a variety of award-winning celebrity voice talent including Grammy nominated Julia Michaels and multi-Grammy Award winner Dionne Warwick plus Freddie Prinze Jr., Chevy Chase, Billy Ray Cyrus and recent Avatar star, Trinity Bliss. The feature is enhanced with original music including a special holiday song by Ms. Warwick produced by Grammy winner Damon Elliot. Glisten and the Merry Mission follows a young elfling, Marzipan, and her mother Cinnameg, the newly minted manager of Santa's troubled North Pole workshop.

Marzipan must believe in the magic of the season to help save Christmas which leads to the adventure of a lifetime and the search to rediscover the enchanted snow deer, Glisten. The pursuit of their merry mission is aided by Santa and a colorful cadre of reindeer and elves, including a big bear on the "naughty list" named Grizz, and the wise elf Sage Evergreen.