Cinedigm Corp. announced two key hires in their rapidly growing streaming business; Daniel Schneider has been named Senior Vice President of Revenue and Eric Rowe has been named Director of Programming. Schneider will manage various streaming and channel business lines throughout their lifecycle by increasing monetization and leveraging data analytics to make informed decisions regarding resource allocation. Previously, Schneider was Vice President of Business Development for the digital business news network Cheddar, leading all distribution efforts across the TV and digital landscape. He will report directly to Erick Opeka. As Director of Programming at Cinedigm, Rowe will create and lead the programming strategy for Cinedigm's SVOD, AVOD, and FAST OTT Linear services. Most recently, Rowe was a key member in Sinclair's newly formed Content Lab, serving as a Content Strategist by providing continuous analysis of the larger media environment, excavating industry trends, threats, and opportunities, with the intent of launching new formats, content-types and/or channels.