Citizens, Inc. announced that it has entered into a white-label partnership with Alliance Group (Alliance) a large Independent Marketing Organization that is a leader in providing life insurance with living benefits. Under this partnership Alliance will include Citizens' living benefits life insurance product in its Living Benefits product portfolio and make it available on a white-label basis to its clients located throughout the United States. These products will be sold through CICA Life Insurance Company of America, a Citizens company.

With over 40 million Spanish or Portuguese speakers in the U.S., Citizens' ability to produce products end-to-end in those languages provides a solid foundation for Alliance to promote their new white-label product. This partnership advances Citizens' goal to be the industry leader and first choice provider of simple tailor-made products developed in the native languages of its Spanish and Portuguese clients while Alliance provides insurance agencies life insurance with living benefits that are simple for agents to sell and clients to understand.