Q3 report

06 March 2024

Kristofer Tonström

President & CEO

Pernilla Walfridsson

CFO

1

Agenda

  • Business update
  • Financial development
  • Events after the reporting period
  • Summary
  • Q&A

2

  • Total sales* +9% to 3,233 MSEK, organic +12%
  • Significantly improved operating profit at 422 MSEK
  • Prioritised categories and product news driving growth
  • Continued focus on efficiency and flexibility
  • Q1-Q3operating cash flow 1,597 MSEK (947)
  • Solid financial position: net debt/EBITDA -0,5**
  • +19% organic growth in February

*Excluding the acquired Spares Group

**Excl IFRS 16

3

Business update

4

Strategy execution - growth plan 24/25

1

Organic growth 5% with

2

Industry leading in

7-9% EBIT margin

sustainability - deliver on

our people agenda and

2045 commitments

Planet People Society

20/21

21/22

22/23

R12 Q3

23/24

5

Strategy execution - overview Q3 23/24

Make assortment relevant 12 months/year.

All prioritised categories driving growth

Ability to grow base while simultaneously capturing shifting customer needs

Positive product reviews

A profitable and growing online business.

  • Online sales* +19% Q3

~50% of online orders delivered via stores

  • Online share of total sales approx. 17% in Q3 following the consolidation of Spares

Expand the store network.

  • 4 new stores opened so far 23/24
  • 7 stores to open in Q4
  • 10 rebuilt/moved stores in 23/24
  • 24/25: new target of approx. 10 new stores, 8 contracts already signed

Efficient customer communication.

  1. competitive cost base.

Execution on our sustainability agenda.

  • Increasingly efficient digital marketing, attracting new customer segments
  • Work on efficient ways of working and reducing cost on track in relation to plan
  • Recognised as one of the most sustainable companies on Nasdaq Stockholm (Hållbara bolag, 2024)
  • CDP ranking "B"

6

*Excluding the acquired Spares Group

Assortment relevance -

all consumer missions driving growth

Tidy up your home.

Light up your home.

Create a conscious home environment.

Connect & enjoy your home.

Fix your home.

Sustainability

Spare parts

Seasons

Consumables assortment

7

All time high Christmas sales in a difficult market

Clas Ohlson November and December sales

2,496 MSEK

2017/18

2018/19

2019/20

2020/21

2021/22

2022/23

2023/24

Nov

Dec

8

Brand strength

  • Efficient and relevant customer communication
    • 5.4 million Club Clas members (+8%)
    • Strong growth in younger member segments
  • Top of mind also when customer demand rapidly shifts
    • Products connected to cold weather in Norway
    • Prepping products in Sweden
  • Great interest in new stores

9

Delivering on store expansion plan

New store, opened in 23/24

New store, planned opening in 23/24

Rebuilt store, re-opened in 23/24

Rebuilt store, planned re-opening in 23/24

New store, planned opening in 24/25

New target for 2024/25: net addition of approx. 10 new stores

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Disclaimer

Clas Ohlson AB published this content on 06 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 March 2024 07:52:06 UTC.