Cognitiv announced the launch of the industry?s first Deep Learning Advertising Platform, a next-generation approach to media buying built with deep learning AI from its inception. In 2023, Cognitiv grew their client base by 7.5X, driving exceptional results with their deep learning ad solutions. New products, including Curation and Context GPT, two Cognitiv offerings that make deep learning available to any marketer in any DSP, quickly broke $12 million in annual run rate before the end of 2023.

To support the explosive growth across all of their products, the company grew their headcount by 47% in 2023, with plans to expand by approximately 67% more in 2024. Cognitiv?s plug-and-play products are all built on top of this Deep Learning Advertising Platform (DLAP), giving marketers a one-stop-shop to build and activate all AI-driven programmatic advertising: Deep Learning DSP - Cognitiv's Deep Learning DSP is built to access its most advanced AI models. Deep learning allows the DSP to deliver real-time optimization of advanced, custom, business-driven KPIs such as incremental lift and lifetime value (LTV).

DSP Agnostic Custom Algorithms (Curation) - Marketers can access advanced neural network algorithms that better predict consumer behavior through dynamic Private Marketplaces. The algorithms are tailored to each marketer?s unique campaign needs and are accessible in any DSP. GPT-powered Contextual Targeting (Context GPT) - Beyond custom algorithms, marketers can create and activate custom AI contextual campaigns from prompts.

A cookieless solution, Context GPT understands the nuance of pages and gives marketers the ability to filter on advanced ideas such as inclusivity and sentiment. As the use of advanced AI accelerates across the industry, Cognitiv delivers the only comprehensive deep learning media buying technology available on the market across all programmatic channels including Display, Mobile, OLV, and CTV. Integrated with a variety of partners including Index Exchange, Magnite, PubMatic and Xandr as well as available on a custom basis, advertisers get easy, scalable access to custom performance buying algorithms and large language model contextual segments, across all DSPs.