TRICCAR, Inc. announced appointment of William Bill Townsend as President & Chief Executive Officer and Director, Katrina Yao as Executive Vice President, Chief Financial Officer and Director, Frank E. Federer as Director, Steve Hayden as Director, and Bernard O'Donnell, former Executive Vice President of Frontier, as Director. Townsend, a serial entrepreneur, is a recognized expert in early-stage strategy from inception to successful exits valued at over $9 billion. Yao, a Certified Public Accountant, is a former senior executive at $2.5 billion online retailer Newegg, where she headed global enterprise finance.