New visual identity to reflect quality, passion and Chinese culture

Aug 3, 2015

CHONGQING, China, August 3, 2015 - Country Style Cooking Restaurant Chain Co., Ltd (NYSE:CCSC) ("Country Style Cooking" or the "Company"), a fast-growing quick service restaurant chain in China, announced today that it has completed its rebranding initiative, which began in early 2015. Both the Company's new branding and Wechat payment platform launched on July 13, 2015, marking the successful completion of Country Style Cooking's two primary objectives for the first half of 2015.

The Company's new logo includes the Chinese characters "乡村基" in an aesthetically-pleasing, heavy font with full strokes. This replaces Country Style Cooking's previous visual identity which included a photo of the Company's founders, the letters "CSC," as well as the Chinese characters "乡村基". Country Style Cooking has carefully crafted its new visual identity to reflect its vision and to reinforce the message its restaurants are ideal choices for individuals and families who appreciate a unique environment with passion and Chinese culture.

Restaurant decoration design is another part of the new visual identity. The new restaurant design focuses on Country Style, which represents the idea of returning to the original and is in line with the concept of pursuing health and nature.

Package design is also on the new look with the combination of Chicken and various food materials, which echoes the Company's strategy "Better Ingredient" in 2015 and also indicates its determination to provide higher quality food to customers.

Country Style Cooking has been providing the home-like restaurant to the customers since its inception and is one of the most popular QSR brands. In the year of 2015, the management of Company put the Better Ingredient as one of the important strategies by using high-quality raw materials like Non-GMO, sea salt, pure-rice made noodle and fresh bone soup. At the same time, the management focuses on VI update and provide more home-like dining environment to customers.

Cooking Restaurant Chain Co., Ltd.

Country Style Cooking Restaurant Chain Co., Ltd. (NYSE: CCSC) ("Country Style Cooking") is a fast-growing quick service restaurant chain in China, offering delicious, everyday Chinese food to customers who desire fast and affordable quality meals. Country Style Cooking directly operates all of its restaurants under brands of CSC and Mr. Rice and is the largest quick service restaurant chain in Chongqing municipality, home to Sichuan cuisine, one of the best-known Chinese regional cuisines. Additional information about Country Style Cooking can be found at http://ir.csc100.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the outlook for the thirdquarter of 2015, as well as Country Style Cooking's strategic and operational plans, contain forward-looking statements. The Company may also make written or oral forward-looking statements in its reports filed with, or furnished to, the U.S. Securities and Exchange Commission, in its annual reports to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: uncertainties regarding our ability to open and profitably operate new restaurants and manage our growth effectively and efficiently; risks associated with changing consumer taste and discretionary spending; uncertainties regarding our ability to maintain and enhance the attractiveness of our restaurants and our brand and image; risks related to instances of food-borne illnesses, health epidemics and other outbreaks; uncertainties regarding our ability to respond to competitive pressures; and uncertainties associated with factors typically affecting the consumer food services industry in general. Further information regarding these and other risks is included in the Company's reports filed with, or furnished to the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of this press release, and Country Style Cooking undertakes no duty to update such information, except as required under applicable law.

Contact:

Country Style Cooking Restaurant Chain Co., Ltd.
Phone: +86-23-8866-8866
Email: ir@csc100.com

ICR Inc.
Bill Zima
Phone: +86-10-6583-7511 or +1-646-328-2520
E-mail: bill.zima@icrinc.com

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