Coupa Software announced Kevin Iaquinto has been named Chief Marketing Officer (CMO). Kevin brings more than 25 years of proven, at-scale, technology marketing leadership experience to Coupa. During this ever-changing macro environment, customers need the value and insight derived from partnering with Coupa more than ever.

Iaquinto brings more than two decades of technology marketing experience to Coupa and was most recently CMO of CommerceHub. Prior to that, he was CMO of Blue Yonder, where he helped lead a brand and business transformation that resulted in Panasonic's acquisition of Blue Yonder in 2021. Iaquinto has also held CMO roles at software leaders Deltek and Software AG.

He has been named Marketing Executive of the Year by PR World News, and he and his teams have won numerous other industry awards and honors.