Creative Edge Nutrition, Inc. announced the appointment of James L. Robinson as its President and Chief Executive Officer and a member of the Board of Directors effective December 31, 2014. Mr. Robinson brings more than 35 years of relevant industry experience to his new role, having previously served as a Co-Founder and Managing Partner of the Hip Hop Beverage Corporation. In his role as CEO, Mr. Robinson will manage all national and international accounts, sales and marketing strategies and overall brand identity.

Additionally, he will coordinate all retail channel strategies, including pricing, distribution and sales. This strategy will include implementing a DSD system (Direct Store Delivery) and streamlining the company product manufacturing processes through FDA regulated and certified manufacturing partners. Over the past 35 years, Mr. Robinson has led and transitioned companies into leaders in the entertainment and beverage industries.

He has become a results oriented business executive with extensive experience in Product Sales, Global Marketing and Promotions, Brand Development, Product Packaging, Designing and Worldwide Distribution.