The heart of the deployment lies in the dynamic digital screens & LED walls designed and installed by Creative Realities. These technologies serve a dual purpose: to enhance the overall ambiance with seasonal and environmental content while promoting specific products and in-store sales. Overseeing the complete execution strategy, Creative Realities provided renderings that demonstrated how these installations would augment the airport’s ambiance, a crucial factor in expanding Paradies Lagardère’s footprint, elevating the broader airport experience while commanding greater impact for its brand locations.
"By strategically deploying LED solutions that blend seamlessly with the stores’ static elements, we've amplified the allure of travel essentials, transforming ordinary spaces into captivating environments and setting Paradies Lagardère apart from other retailers,” said
The digital screens provide promotional and seasonal messaging updates, as well as tailored content animations that empower Paradies Lagardère to make personalized recommendations, enhancing customer interactions and driving sales. The seamless integration of technology not only enhances operational efficiency but also enriches the overall shopping experience for travelers.
As airports increasingly compete to offer the most innovative and appealing retail spaces, Paradies Lagardère relies on key partners like Creative Realities to help establish new standards in travel retail. The LED installations serve as a testament to Paradies Lagardère’s dedication to offering travelers a shopping experience that is both convenient and visually captivating.
"We believe in offering travelers more than just products; we offer a full and engaging experience,” said
About
Creative Realities helps clients use the latest omnichannel technologies to inspire better customer experiences. CRI designs, develops and deploys consumer experiences for high-end enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to automotive, advertising networks, apparel & accessories, convenience stores, food service/QSR, gaming, theater, and stadium venues. The company has operations across
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ir@cri.com
Source: Creative Realities
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