Crimson Wine Group, Ltd. Appoints Alexis Walsh as New Senior Vice President of Global Sales & Brand Marketing
May 06, 2020 at 05:05 pm EDT
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Crimson Wine Group, Ltd. announced that Alexis Walsh has been appointed Senior Vice President of Global Sales & Brand Marketing. In this newly created position, Walsh brings to Crimson more than 15 years of wine industry experience, most recently as Senior Vice President of Marketing at DAOU Vineyards and Winery, Paso Robles. She previously was based in Napa as Vice President of Commercial Strategy and On-Premise for Treasury Wine Estates (TWE) in the Americas, headquartered in Melbourne, Australia. At TWE for six years, Walsh led a team of 40 professionals across sales, trade and customer marketing, marketing services and education. Prior to TWE, she held various roles in brand management and national account on-premise sales for six years at Trinchero Family Estates in St. Helena.
Crimson Wine Group, Ltd. owns and operates a collection of luxury wine brands from seven estate-based, boutique wineries located in the finest wine-growing regions of California, Oregon and Washington. It has two segments: Wholesale and Direct to Consumer. Wholesale segment includes sales through a third party where prices are given at a wholesale rate. Direct to Consumer segment includes retail sales in the tasting room, remote sites and on-site events, wine club net sales, direct phone sales, and other sales made directly to the consumer without the use of an intermediary. It, through its wholly owned subsidiaries, owns seven primary wine estates and brands: Pine Ridge Vineyards, Archery Summit, Chamisal Vineyards, Seghesio Family Vineyards, Double Canyon, Seven Hills Winery and Malene Wines. Chamisal Vineyards owns 92 acres of vineyards in the Edna Valley, California, of which 52 acres are planted. Archery Summit owns 92 acres of estate vineyards in the Willamette Valley, Oregon.
CRIMSON WINE GROUP, LTD. 
