Criteo announced a new partnership with Albertsons Media Collective to enhance its retail media network. As Criteo continues to extend its leadership in the consumer-packaged goods (CPG) and grocery space, this partnership will support Albertsons Media Collective's onsite sponsored ad offerings, while Criteo plans to expand to new ad formats like commerce display and sponsored video in the coming months. Together, Criteo and Albertsons Media Collective will offer CPG brand partners access to premium inventory and excellent campaign execution through flexible integrations with Criteo's demand and supply-side offerings.

With Commerce Max, Criteo's self-service demand-side platform (DSP), Albertsons Media Collective can onboard first party data, in-store sales data, and comprehensive shopper signals to empower advertisers to reach Albertsons shoppers across its owned and operated properties. In addition, Criteo's retailer monetization suite, Commerce Yield, will allow for Albertsons to continue to monetize its online assets and tap into new incremental demand driven by Criteo. Both Commerce Max and Commerce Yield will be available as self-service solutions via Criteo's Commerce Media Platform and Albertsons' Media Collective.

The combination of Commerce Yield and Commerce Max will create an ecosystem where Albertsons Media Collective's CPG brand and agency partners have access to robust on-site inventory and can manage large-scale media buys within Criteo's singular, easy-to-use platform. Advertisers will also benefit from the platform's flexibility, which allows them to optimize performance at a time when proving return on ad spend (ROAS) has never been more critical. Criteo's Commerce Media Platform is arming businesses with essential tools for success in the evolving landscape.

Through this partnership with Albertsons, Criteo is enhancing its audience reach and fortifying its position as a leader in the expanding retail media space.