On February 27, 2024, Petrus Advisers announced that it sent a letter on February 22, 2024 asking Criteo SA to (i) prepare an investor day as soon as possible to explain its Retail Media strategy and a new mid-term plan, (ii) accelerate the existing share buyback by means of a substantial self-tender of up to $150 million, (iii) no later than Q4 2024, initiate a comprehensive strategic review, including to evaluate all ownership options, and (iv) refresh the board of directors of the Company by adding independent candidates whom the Petrus Advisers will propose, with the aim of strengthening capital markets acumen and industry experience. Petrus Advisers further seek to engage in a dialogue with the Company?s managers and Board members to maximize ADS and shareholder value. Petrus Advisers may also seek to communicate with shareholders and other third parties about such discussions and strategy.

Depending on the evolution of the market for the ADS, as well as the outcome of (i) Petrus Advisers discussions with the Company?s managers and Board members (ii) the publication of the Letter, and (iii) the change, if any, in the Company?s strategy, Petrus Advisers may seek to obtain the appointment of new Board members, or the dismissal of existing Board members, at the Company?s next general meeting.