This presentation contains "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on our management's beliefs and assumptions and on information currently available to them. All statements other than present and historical facts and conditions contained in this presentation, including statements regarding our possible or assumed future results of operations and financial position, plans and objectives for future operations, business strategies, financing plans, projections, competitive position, industry environment, potential growth opportunities, potential market opportunities, potential acquisition opportunities, expected growth in commerce media and advertising spend generally, and the effects of competition and other actions by our counterparties, are forward-looking statements. Importantly, at this time, there is still uncertainty regarding the integration of our acquisitions of IPONWEB and Brandcrush and the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google. In addition, macroeconomic conditions including inflation and rising interest rates in the U.S. have impacted Criteo's business, financial condition, cash flow and results of operations. The dynamic nature of the aforementioned circumstances, among other matters, means that what is said in this presentation could materially change at any time.

Forward-looking statements include all statements that are not historical facts and can be identified by terms such as "anticipates," "believes," "can," "could," "estimates," "expects" "intends," "is designed to," "may," "might," "objectives," "plans," "potential," "predicts," "projects," "seeks," "should," "will," "would" or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our management's beliefs and assumptions only as of the date of this presentation, and nothing in this presentation should be regarded as a representation by any person that these beliefs or assumptions will take place or occur. You should read the Company's most recent Annual Report on Form 10-K filed on February 24, 2023, and in subsequent Quarterly Reports on Form 10-Q, including the Risk Factors set forth therein and the exhibits thereto, as well as future filings and reports by the Company, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.

This presentation includes certain non-GAAP financial measures as defined by SEC rules, including forward-looking measures. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable GAAP measures, which is available in the Appendix slides. Reconciliations also are available in our earnings release for the third quarter 2023, which is available on our website at www.criteo.com. Reconciliations of our forward-lookingnon-GAAP measures to the closest corresponding GAAP measure are not available without reasonable efforts due to the high variability, complexity and low visibility with respect to the charges excluded from these non-GAAP measures, which could have a potentially significant impact on our future U.S. GAAP results.

2

Progress on 2023 Priorities

Megan Clarken, Chief Executive Officer

Q3 Business Momentum

  • New solutions represented 51% of CxT as of Q3'23, vs. 41% a year ago
  • 38% of our live clients using more than one Criteo solution, vs. 33% a year ago
  • 33% of media spend activated through agencies, vs. 32% a year ago
  • Client retention close to 90%

1. At constant currency

4

Q3 2023 Contribution ex-TAC Mix & Growth1

15%

68%

Expansion of our Retail Media Footprint

220 Retailers, incl. ~60% of Top 25 U.S. & ~50% of Top 20 EMEA Retailers

2,500+ Brands

~$290M in Activated Media Spend1 in Q3'23 +123% Same-retailer CxT retention in Q3'23

Winning across Verticals & Geographies

Criteo also won two of the U.S. top 20 retailers

this quarter

1. Media spend activated on behalf of our Retail Media clients

5

Launched Commerce Max DSP into GA

  • First to unify the Retail Media ecosystem with a multi-retailer,multi-channel, and multi-format approach
  • Conversion rates more than double when consumers are exposed to both onsite and offsite ad types, vs onsite or offsite campaigns alone

Pioneer in AI-driven Digital Retail Shelf Analytics

  • Received a US patent on Systems and Methods for Digital Shelf Display
  • Walmart Connect Mexico is successfully leveraging these insights and almost tripled brand spending in Q3 compared to last year

More clients transition to our full-funnel audience strategies to acquire and retain customers

Criteo Knows

How People

Like

Search

Buy

Activate full customer journey campaigns

Build hyper-focused commerce audiences

Use ad formats built for every screen, every moment, every shopper

Measure and optimize across channels

Clients that have embraced the full power of our acquisition and retention solutions spent on average 30% more than a year ago in Q3

6

  • AI has been part of Criteo's DNA since day one
  • Access to the largest commerce dataset on the open internet to feed our commerce-drivenAI models
  • Integration of Generative AI into our platform with a focus on improving performance, enhancing the user experience, and optimizing our service delivery process

7

1. As of September 30, 2023

Financial & Operational Update

Sarah Glickman, Chief Financial Officer

% YoY

Activated Media Spend1

$1,039M

+32%2

Revenue

$469M

+2%2

Contribution ex-TAC

$245M

+13%2

Adj. EBITDA

$68M

+36%

Net Income

$7M

+2%

Non-GAAP Diluted EPS

$0.71

+34%

Free Cash Flow

$4M3

-82%

vs.

Q3 guidance

Above

Above

1. Activated media spend is defined as the sum of our Marketing Solutions revenue, the media spend activated on behalf of our Retail Media clients and the media spend activated by IPONWEB

  • 2. At constant currency
    3. Reflects CNIL payment of $43M

Contribution ex-TAC of $163M, up +1% in Q3'231

  • Commerce Audiences up +31%
  • Traction of full-funnelactivation to achieve customer acquisition and retention objectives
  • Retargeting down -7%
  • No incremental signal loss impact in Q3

Retail Media

Contribution ex-TAC of $48M, up +29% in Q3'231

  • +39% growth in activated media spend
  • +123% Same-retailer CxT retention
  • 2+ years average contract duration
  • Large agency holdcos have increased their Retail Media spend by 50% in the U.S. and doubled their spend in Europe and APAC YTD

Contribution ex-TAC of $34M in Q3'23

  • Strong growth primarily driven by our Commerce Grid SSP

10 1. At constant currency

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Criteo SA published this content on 02 November 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 November 2023 12:16:18 UTC.