's-Hertogenbosch, the Netherlands 01-02-2023 - The fastest growing non-food discount retailer in Europe, Action, recently signed a new multi-year contract with Ctac for Ctac's own XV Unified Commerce Platform.

With the choice of this platform, Action is ready to fulfill its future ambitions. Ctac provides Action a platform aimed at a Frictionless Shopping Experience.

By using hybrid in-store point-of-sales, self-checkouts and mobile cash registers, the XV Platform supports Action's further international growth. Real-time, through XV APIs, integrated with the applications in the Action IT environment.

Through smart Commerce Components such as a virtual shopping basket and a powerful loyalty, pricing & promotion engine, the platform is also ready for future developments in a unified commerce environment with multiple sales channels.

The relationship between Action and Ctac with regard to SAP ERP services and the use of the XV Retail solution goes back to the mid-zero era. At that time, Action had about 45 stores in the Netherlands and Belgium. At the time, a robust foundation was built that has evolved over the past 15 years into a powerful and scalable Unified Commerce Platform.

Currently the XV Platform at Action is active in more than 2,300 stores across 10 European countries.

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CTAC NV published this content on 01 February 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 08 February 2023 15:45:10 UTC.