FOR IMMEDIATE DISTRIBUTION Cumberland Pharmaceuticals Named in Modern Healthcare's Inaugural Healthcare's Hottest Recognition Program

Award Recognizes the Fastest Growing U.S. Healthcare Companies

Nashville, TN, August 23, 2012 - Cumberland Pharmaceuticals Inc. (NASDAQ: CPIX) today announced it has been recognized in Modern Healthcare's brand new Healthcare's Hottest Award. The magazine's Healthcare's Hottest program recognizes the 40 fastest growing healthcare companies that are headquartered in the U.S.

"We are honored to be recognized among the innovative companies that comprise the Modern Healthcare Hottest list," said A.J. Kazimi, Chief Executive Officer of Cumberland Pharmaceuticals. "Our ability to deliver consistent revenue growth while providing real solutions for patients is a testament to the dedication and talent of our team."
"Being named to Modern Healthcare's list of the Healthcare's Hottest for 2012 demonstrates Cumberland Pharmaceuticals ability to increase their financial health despite the economic downturn and tepid recovery," said Fawn Lopez, Vice President and Publisher of Modern Healthcare.
The 2012 Healthcare's Hottest program identified the 40 fastest growing companies with at least
$20 million in revenues for 2011 and have been in business for five years or more. The list includes firms in the hospitals/hospital systems, physician group practices, payers/insurers and
suppliers sectors.

About Cumberland Pharmaceuticals:

Cumberland Pharmaceuticals Inc. is a Tennessee-based specialty pharmaceutical company focused on the acquisition, development and commercialization of branded prescription products.
The Company's primary target markets include hospital acute care and gastroenterology. Cumberland's product portfolio includes Acetadote® (acetylcysteine) Injection for the treatment of acetaminophen poisoning; Caldolor® (ibuprofen) Injection, the first injectable treatment for pain and fever available in the United States; and Kristalose® (lactulose) for Oral Solution, a prescription laxative.
Cumberland is dedicated to providing innovative products which improve quality of care for patients. For more information, please visit the company website at www.cumberlandpharma.com.

Modern Healthcare

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Healthcare examines the most pressing healthcare issues and provides executives with the information they need to make the most informed business decisions and lead their organizations to success. It's for this reason Modern Healthcare is deemed a "must-read publication" by the who's who in healthcare.
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All submitted financial documentation was tabulated and analyzed by Modern Healthcare. A sample of Modern Healthcare's tabulations were independently assessed by the accounting and management consulting firm of Deloitte & Touche, a subsidiary of Deloitte LLP, which provides audit, tax, consulting, and financial advisory services to companies of all sizes including a practice dedicated to middle-market firms.
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