Datametrex AI Limited announced a partnership agreement with CBM Entertainment (CBM). This one- year agreement, effective from February 16, 2024, will feature the integration of Datametrex's AnalyticsGPT software into CBM's marketing strategy, specifically targeting their K-pop artist roster and related events. This collaboration aligns with Datametrex's strategy to enhance marketing approaches using AI technology, initially outlined on February 5, 2024.

The implementation of AnalyticsGPT is expected to refine CBM's marketing efforts, offering insights into audience preferences and market trends. This technology will assist CBM in creating more targeted marketing campaigns, optimizing promotional efforts for K-pop events in North America, and potentially increasing audience engagement and event attendance. CBM Entertainment, recognized for its work with K-pop icons such as Rain, DJ Doc, and K-Tigers, brings extensive experience promoting top-tier K-pop talent.

The integration of AnalyticsGPT will enable CBM to tailor promotional activities to the tastes and preferences of K-pop fans, potentially increasing Audience engagement and event attendance.