DCI Database for Commerce & Industry : plugilo – a plug on the path to a “Facebook for Business”

The plug is to plugilo what the bird is to Twitter and the thumb is to Facebook. If the little plug icon can achieve just a fraction of the market [Attachment] penetration of Twitter or Facebook, then the corks should be popping in Starnberg, south of Munich.

When the managing directors of plugilo Inc. Michael Mohr and Sascha Neubacher, get their way then the plugilo plug will become the worldwide symbol for certified and structured content from brands and manufacturers; as there is no standard for product data on the World Wide Web. Every online shop accesses the supplier's data or other portals and prepares it to suit their own requirements, which is time consuming, error prone and expensive. Furthermore, it is almost impossible for customers and users to compare product specifications, descriptions or performance criteria. This is where plugilo comes into play. Soon, anyone who clicks the plugilo plug will get access to high-quality, comparable product data, where a real-time system connection ensures it is current, accurate and update-able.

Digital transformation
Brand manufacturers can manage and share content via plugilo and distribute it via different channels to inform their customers and partners about the latest product information and news.
Customers, partners and interested parties can communicate directly with the data owners and get advice or assistance from customer services. Thanks to standardisation, products and services can be clearly described and optionally synchronized between shops, ERP, PIM systems and all the connected portals. The processes are automated, and can include machine content - which is also important and enables applications in the Internet of Things (IoT) domain.

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