Deer Consumer Products, Inc. reported unaudited consolidated earnings results for the second quarter and six months ended June 30, 2012. For the quarter, the company reported revenues of $45,006,010 against $45,127,684 a year ago. Income from operations was $7,532,632 against $9,202,424 a year ago. Income before income tax was $7,635,486 against $9,062,348 a year ago. Net income was $5,726,073 against $7,346,531 a year ago. Diluted earnings per share were $0.17 against $0.22 a year ago. The decrease in net income was primarily due to the increase in advertising expenses incurred to expand market share and increase brand awareness.

For the year to date, the company reported revenue of $94,875,113 against $79,803,830 a year ago. Income from operations was $17,686,181 against $15,301,306 a year ago. Income before income tax was $18,296,042 against $16,068,576 a year ago. Net income was $13,552,161 against $13,140,477 a year ago. Diluted earnings per share were $0.40 against $0.39 a year ago. Net cash used in operating activities was $2,404,632 against $8,281,158 a year ago. Acquisition of intangible assets was $10,570 against $4,270,594 a year ago. Acquisition of property and equipment was $52,299 against $889,945 a year ago.

The company provided earnings guidance for the year 2012. For the year, the company expects revenues from the high margin China domestic sales will continue to surpass export sales. The company provided 2012 revenue guidance of between $270 and $290 million, net income guidance of between $45 million and $47 million, and expected EPS between $1.37 and $1.42.