Destination XL Group, Inc. has selected Mediassociates as its new media planning, buying and analytics agency. Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site DXL.com, in close partnership with Barrett Hofherr, a full-service, creative advertising agency. Mediassociationates was selected after a competitive review, standing out in brand media planning; integration of linear TV with emerging online video; full-funnel media analytics; and team fit.

Mediassociates uses its Precision Branding methodology to identify media efficiencies and opportunities, enabling advertising clients to gain insights on both audience value and effectiveness of ad spend at extremely precise demographics, psychographic and geographic levels. Their proven ability to partner with other prominent retail brands, as well as their extensive analytic capabilities, made them an ideal fit for DXL.