Emerald Holding, Inc.

Investor Presentation

August 2023

Notes

Forward-Looking Statements

The information provided in this presentation is for general informational purposes only. This document contains certain forward-looking

statements regarding Emerald Holding, Inc. and its subsidiaries (the "Company"), including, without limitation, the Company's ability to continue staging live events and scale its business beyond pre-COVID levels; expectations regarding interest rates and economic conditions and the Company's 2022 and 2023 financial guidance expectations. These statements are based on management's current expectations as well as estimates and assumptions prepared by management as of the date hereof, and although they are believed to be reasonable, they are inherently uncertain and not guaranteed. These statements involve risks and uncertainties outside of the Company's control that may

cause actual results, performance, or achievements, to differ materially and there can be no assurance that the projected results and forward-looking statements in this presentation will prove to be accurate. Forward looking statements include all statements that are not historical facts and can be identified by terms such as "anticipate," "believes, "could," "estimate," "expect," "intend," "may," "might," "objective," "ongoing," "plan," "potential," "predict," "project," "should," "target," "will," or "would" or similar expressions and the negatives of those terms. In particular, statements regarding the post-pandemic recovery for live events, expected free cash flow generation, and the multiple avenues to return to organic growth are each forward-looking statements among others. See "Risk Factors" and "Cautionary Note Regarding Forward-

Looking Statements" in the Company's most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The

Company disclaims any obligation to update or revise any of the forward-looking statements contained herein, whether as a result of new information, future events or otherwise, or with respect to ongoing insurance recovery amounts. Past results are not indicative of future performance.

2

Investment Highlights

  • Emerald's leading B2B events provide high ROI marketing and lead generation for businesses of all sizes: Leverage the network effect of our events, content and ecommerce software, driving traffic to each other and generating powerful first party data.
  • Post-PandemicRecovery Play in Live Events: Emerald plans to scale its business beyond pre-pandemic baseline through new products and services.
  • Multiple Organic and Inorganic Growth Avenues: including 1) post-pandemic recovery, 2) ongoing event yield optimization and commercial initiatives, 3) new event launches, 4) improved content alignment, 5) fast-growing B2B SaaS commerce business, and 6) build on track record of accretive acquisitions.
  • High Free Cash Flow Generation: Attractive margins coupled with minimal capital spending, negative working capital and tax assets results in substantial free cash flow generation.
  • Strong Balance Sheet and Liquidity: Total liquidity of $314.7 million(1) and net leverage of 1.9x(2) as of June 30, 2023.
  • Seasoned Management Team: Emerald led by experienced and highly aligned management team with deep industry and public company expertise.
  1. Based on $204.7 million of cash and $110 capacity on revolving credit facility as of June 30, 2023.

(2) Based on net debt of $210.6 million as of June 30, 2023 and consolidated trailing twelve-month EBITDA of $110.3 million for the twelve months ended June 30, 2023 per the terms of our credit facility.

3

Revolutionizing the Trade Show Model

Integrating technology and first party data to create a next-generation B2B platform

Emerald's Core Services

Connections

Content

Commerce

(85% of FY 2022 Revenue)(1)

  • Collection of leading B2B trade shows and conferences that bring together industry- specific communities
  • Revenue is generated from the production of trade shows and conference events, including booth space sales, registration fees and sponsorship fees
  • B2B websites and publications that provide industry specific business news and information across 20 sectors
  • Revenue primarily consists of advertising sales for industry publications and digital products
  • SaaS software enables year-round B2B buying and selling which averages $1 billion per month of wholesale gross transaction volume
    • Grew customer base by 30% YoY in 2022 with net revenue retention rate of 110%
  • Revenue consists of subscription revenue, implementation fees and professional services
  1. Includes revenue from Trade Shows and Other Events.

4

Enduring Value of Trade Shows

85%

of respondents say in-

person events are

irreplaceable because of their ability to drive commerce and networking that creates partnerships and innovation(1)

Value to Exhibitors

  • Generate leads and sales
  • Introduce new products
  • Build brands
  • Strengthen relationships
  • Educate the market
  • Service customers

5:1 ROI

for 14% of Fortune 500 companies from their trade show exhibitions(2)

40%

of businesses say B2B exhibitions provide the highest value for their marketing objectives(3)

In-person trade shows and events continue to be an integral part of businesses' marketing budgets and among the highest ROI

18%

of Chief Marketing

Officers cite customer acquisition, retention and engagement as their #1 priority in 2022, up from 10% in 2021(4)

17.6%

2021-2026 CAGR

projected for

B2B trade show market size(5)

Value to Attendees

  • Fulfill procurement needs
  • Source new suppliers
  • Reconnect with existing suppliers
  • Identify trends
  • Learn about new products / services
  • Network with industry peers

(1)

Source: Freeman, New Freeman Research Shows an Accelerated Return to In-Person Events.

(2)

Source: TSL, 2023 150+ Trade Show Stats That Reveal All.

5

(3)

Source: CEIR, Omnichannel Marketing Insights Report 1.

  1. Source: Gartner, What Marketing Budgets Look Like in 2022.
  2. Source: PwC, Global Entertainment & Media Outlook 2022-2026.

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Disclaimer

Emerald Holding Inc. published this content on 05 September 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 September 2023 20:36:27 UTC.