At a time when digital technologies are increasingly taking over payment transactions, consumers tend to prefer secure and contactless methods. Another innovative project in this direction resulted from the partnership between Fibank (First Investment Bank), Fitbit and Visa, allowing payments by just waving watch over the terminal. Fitbit Pay will allow customers to add their Fibank issued Visa cards to their compatible Fitbit wearable devices.

Customers will be able to make payments at points of sale (POS) locations that support contactless payment technology without the need to take their card out. Fitbit Pay is currently available on Fitbit Sense, Fitbit Versa family of smartwatches, Fitbit Ionic, Fitbit Charge 4 and Fitbit Charge 3 Special Edition. By following simple steps in the Fitbit app on Android or iOS, users can quickly add their Fibank cards to their Fitbit Wallet.

To make payments, consumers simply need to press and hold the left side button until their Fibank card is seen on their device screen, then hold the device near a payment terminal until a confirmation of payment appears. A protected PIN is chosen by the user during device set-up for an additional level of security. Furthermore, the usage of Visa's tokenisation technology makes every e- and m-commerce payments secure and simple, by replacing consumer accounts with a unique digital identifier or "token" used specifically for each device.

Hence, account and card data are never shared, which brings an additional layer of security to digital payments.