FOUNTAIN S.A. 
By S.A. FOUNTAIN N.V. Avenue de l'Artisanat, 17 -B 1420 Braine-L'Alleud (Belgium) Tel. : +32 (0)2 389 08 10 - Fax : +32 (0)2 384 77 54
info@fountain.eu - www.fountain.eu
EMBARGO UP TO 17H00 FOUNTAIN SA APPOINTS PAUL BAECK AS CEO.
Braine-l'Alleud, 14 February
2012: The Board
of Directors of
Fountain SA has
appointed Paul Baeck
as Chief Executive
Officer. He will
start his new
assignment on April
1st, 2012.
Paul Baeck has gained
a lot of
experience in
different companies
with a similar
business model as
Fountain. He is
a distribution in
retailing, in both
the B2B and
the B2C markets.
His leadership style
is characterized by
a result oriented
approach and strong
abilities in
development and
transformation of
companies.
Paul Baeck is 50
years old, is
married and has
2 children. He
is a Belgian
citizen and brings
20 years experience
in different leading
tasks . He
started his career
as a financial
controller and took
on the same
job at Midas
in 1989. He
quickly became general
manager and directed
the company
successfully until it
was taken over
by Fiat. In
2002 he became
Sales & Marketing
Director at The
Phone House and
one year later
he was appointed
Managing Director. His
efficient approach and
his knowledge of
the distribution
sector allowed him
to boost The
Phone House and
to make it
one of the
leading independent
telecom chains in
Belgium. Under his
management The Phone
House went from
40 to 120
sales outlets in
Belgium with 500
employees. Since
August 2008 Paul
Baeck was Chief
Commercial Officer at
Mobistar. Under his
management Mobistar
changed its
distribution strategy
and improved its
commercial performance
significantly at the
same time.
Paul will start his
new job on
April 1st, 2012
and will lead
the Management
Committee. He will
directly report to
the Board of
Directors.
The Board of Directors
is happy to
be able to
count on the
special capabilities
which Paul will
bring to the
profitable development
of the Fountain
Group and wish
him much success
in this mission.
Pierre VERMAUT, President
of the Board
of Directors :
00.32 (0)478.402.816
Press release - Inside information - February the 14th, 2012 - 17h00 Page 1 / 1
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